The Miracle Zone

022 Five Beliefs Blocking You from Making High-End Sales with Heart

Catarina Andrade Season 1 Episode 22

Hey lovelies, today I’m sharing 5 beliefs that block you from making high-end sales with heart. It’s possible to experience an overflow of abundance in your business with a business focused on high value sales, while staying true to your integrity and aligned with your heart. 

🌟 Episode Summary

Let’s talk high-end sales! I’m sharing five common beliefs that can hold us back from making big, beautiful sales in a way that feels easeful, authentic and soulful. You’ll hear real stories from my own life as a buyer and as a business owner who sells premium offers over $100K,  as well as stories from my clients at all stages of business. 

No matter where you are - just starting out or making multiple 7 figures - these beliefs can sneak in and create resistance. I’ll help you spot them so you can clear them, and sell from your heart, not your head.

💡 Key Takeaways

  1. Don’t Assume What Others Can or Cannot Afford:
    A salesperson nearly didn’t show me the perfect designer glasses and her assumptions almost blocked my joy (and her sale!). Never project your beliefs onto what someone else can or can’t invest in.
  2. Don’t Assume Wealth Means an Easy ‘Yes’:
    Someone’s wealth doesn’t guarantee an easy sale. Every conversation is about alignment, value, and connection—not just price.
  3. Don’t Treat Every Buyer Like a ‘Maybe’ or Assume They Have Objections:
    I’ve been led through a sales script when I was already a YES and they nearly lost the sale. Don’t force someone through a process they don’t need. Tune in, listen, and trust them if they say they are a yes from the get go. 
  4. Struggling with Low-Ticket Doesn’t Mean You Can’t Sell High-Ticket:
    Just because a small offer isn’t landing doesn’t mean your high-value one won’t. Internal alignment with what you’re here to deliver and external alignment with what your clients need matters more.
  5. Cheaper Isn’t Always Easier to Sell:
    Low-ticket offers don’t guarantee easy sales. Sometimes, it takes as much energy to sell a $29 product as a $3,000 one, or more! Focus on a business model and on offers that truly feel aligned for you and your people.

🧘‍♀️ Resources & Links

Sales is just one part of the equation. Download your free Miracle Business Blueprint, a 7-part framework to create a thriving, scalable, and self-sustaining 7+ figure business that gives you more freedom, not less, so you can lead in your Miracle Zone today: https://www.catarinaandrade.com/blueprint/

Enrolment is open for my Pillar of Light MiracleMind - part mastermind, part m

[00:00:00] Catarina Andrade: Hello and welcome to another episode of the Miracle Zone Podcast, and today we are going to talk about high-end sales with heart. Specifically, I wanna share with you five beliefs that are blocking you from making high-end sales with heart. And I'm gonna dive right in because I wanna make sure that we get through all five of them and share with you the very first one because it is.[00:00:30]

[00:00:30] Catarina Andrade: Inspired by an experience I recently had that really got me thinking a buying experience. I was the buyer. That really got me thinking about what these beliefs are that really get in the way of us making these higher end sales or higher value sales, depending on how you view them. And. As soon as I thought about this one, I also thought about other ones that came up in working also myself, but also working with clients.

[00:00:58] Catarina Andrade: And so I have [00:01:00] clients, some of them are. It's just starting out. So they're quite new to sales or they have a lot of sales experience from another industry and they're moving it into the healing space, the coaching space, the wellness space. So there's some that are there, but I also have clients that have well established businesses.

[00:01:16] Catarina Andrade: They're seasoned entrepreneurs and CEOs. They have multi seven figure plus businesses. And these are beliefs that I see come up actually. No matter where you are on the continuum, some of them apply [00:01:30] more to you if you have a larger business with higher turnover and have been doing it for a while.

[00:01:36] Catarina Andrade: But even then, I think we still need these reminders again. I've also encountered them as a buyer and I. Do make some big investments as well, and I'm always surprised when I face these from a receiving end too. And so I really think there's something here for everyone to tune into and to just reflect on if any of these that I'm gonna [00:02:00] share is, ooh, like I need to spend some time with that belief.

[00:02:06] Catarina Andrade: And really seeing what's at the root of that and seeing what I can do to clear it so I can be doing these sales from the heart and not from the mind. That is the one that is influenced by all of these thought forms, and that's why I really like to talk about leadership and business and frequency as well, because.

[00:02:24] Catarina Andrade: When we're stuck in the mind and these beliefs, they're influencing our outcomes and what we're [00:02:30] creating and what we're able to create in our businesses and sales, as opposed to really being with the frequency of what's present and who is present and meeting people heart to heart. I really feel like when I'm working with my clients, we have some sort of sole contract or sole agreement to do something together.

[00:02:48] Catarina Andrade: To build something beautiful together, right? And when I'm up here, I'm not able to really feel that in terms of sales conversations, in terms of what I'm creating in my offers. [00:03:00] And so it affects your business in many different ways. So I'm gonna jump into the first one that came up. So I recently had to buy a new pair of glasses.

[00:03:12] Catarina Andrade: And so I went and I did my exam to check, and it was lovely because my eyes got better. That's happened the last two times, which is really fun. And so I had to reduce my prescription and get some new frames. So the woman at the shop was very lovely. She was quite [00:03:30] young and really, helpful and friendly, and she was showing me different options for frames for glasses, which is really helpful because it's really hard to actually pick, I find, and really see what fits the best when there's so many options.

[00:03:44] Catarina Andrade: So she was doing a really beautiful job of helping me select and getting a sense for what I liked and then bringing me a couple of options. And so she brought me one pair and I liked it, and another pair. And I was, I had four pairs and I liked them, but I didn't love any of them. I was stuck in a tie between them.[00:04:00]

[00:04:00] Catarina Andrade: And then she gets this look, she's like a little nervous, a little bit bashful, but she's there's one more. And then she goes to another part of the store and brings me, brings me a fifth pair that she thinks I will like and hands it to me really nervously. I have them in my hand.

[00:04:19] Catarina Andrade: So she, she handed them to me and she's you can, you could try these ones. And so I just took them from her and I put them on. I'm gonna put them on Now if you're [00:04:30] watching on YouTube, right? I put these on and I just love them. They were somewhat similar to the others, just slight differences from the others.

[00:04:39] Catarina Andrade: They have these like beautiful kind of turtle leap look to them. They were just the right shape. And I was so excited, and then I realized the reason that she hesitated to show them to me is because they're way more expensive than all of the other ones. They're a designer, right? They're Dolce Gabanna. And so she was hesitant to [00:05:00] show them to me in case I couldn't afford them, or in case I liked them, but then couldn't get them.

[00:05:06] Catarina Andrade: There was just something there that she internally. Had some ugh, like I don't know if I should show her what if she likes it or she made some assumption about what I would want and almost didn't even show them to me. And so this is an example of something that I've seen clients do, I know I've done in the past is when we see somebody, we have these [00:05:30] beliefs and we assumptions and judgments and often projections about.

[00:05:33] Catarina Andrade: What they can or cannot afford. And so we might think somebody wants something more basic or they can't afford our more premium offer. Our designer equivalent based on who they are, their experience, what they look like, or what they're wearing, or the number of followers they have, or whatever.

[00:05:51] Catarina Andrade: We make all these assumptions when. They're, they might be the exact kind of person like me, who's these are fabulous. I am so [00:06:00] excited to get these and wear these on my face every single day of my life. Like it's so important for me to love the glasses that I'm wearing because it's something I wear them.

[00:06:11] Catarina Andrade: I wear them really often. And so again, she almost didn't show them to me and I could feel her discomfort. It was, I felt, it was like so strange the way she broached the whole topic and brought me this other pair and I was like, oh, these are it, so that was for [00:06:30] me, just a really recent example of one of the beliefs that really keeps us from.

[00:06:34] Catarina Andrade: Making these higher end sales or higher value sales with heart is this, these assumptions and this discomfort that we then bring to, whether it's sales conversations, whether it's to an offer we wanna really create, but we're like, no, that will be too big or too much, or too expensive for somebody.

[00:06:53] Catarina Andrade: Even if you're already selling high price point things. One of my offers is over a hundred K, right? So even [00:07:00] if you already have higher price point offers, there's still a belief that if there's more that you can offer, that there won't be a market for that. And that isn't necessarily true. And that's actually us and our biases.

[00:07:15] Catarina Andrade: And it's really important to, yeah, to just to be present with that.

[00:07:21] Catarina Andrade: The second belief I wanna talk about is really similar to the first one, but it's the flip side. So I was having a conversation with one of my [00:07:30] clients a few weeks ago, and she was sharing about she was gonna have a sales conversation with somebody and how she didn't think that the price point of her offer was gonna be an issue with her because this woman was quite wealthy and she didn't expect to get many objections or anything like that.

[00:07:47] Catarina Andrade: And so I pointed out to her, I said, we need to be really careful to what we're bringing to sales conversations, including this assumption, right? Just because somebody is wealthy and has a lot [00:08:00] of money to spend or makes a lot of investments in their own business or in their own life. It doesn't mean that they aren't going to be discerning about what they're investing in, so we still need to show in a sales conversation the value that we're bringing.

[00:08:15] Catarina Andrade: We still need to make sure that it's aligned for them and aligned for us. And the results that they're gonna get are really aligned with what they're looking for right now. And also that we are the right person to support them with that. And so just because somebody can pay for something [00:08:30] easily doesn't mean that they necessarily will.

[00:08:34] Catarina Andrade: And so we also need to be really careful of that belief.

[00:08:39] Catarina Andrade: So that one is another one that we want to keep in mind when we are going into a sales conversation or when we are pricing our offers. We want to really feel like the pricing that we are using when we are coming up with pricing for offers, whether it's smaller things or bigger things are. Ones that really feel aligned with us, aligned with the [00:09:00] value that we are bringing, aligned with the results that they're getting and aligned with our brand and what we are bringing to the table, and not based on, again, what we think the other can or cannot pay, as in the first example.

[00:09:15] Catarina Andrade: Okay, the third one, so the third one is based on an experience that I had as a buyer. So I was considering signing up for something. It was quite a big investment, and I got on a sales [00:09:30] conversation with. The person who was offering this, and I could tell that they were following a sales process or a sales script.

[00:09:42] Catarina Andrade: And there's nothing wrong with that, especially if you're starting out and especially if you're advanced, there's a natural flow to a sales conversation checking in for. You know what they're really looking for and what support needs they have, and then going through [00:10:00] the whole process in a way, ideally connected to your heart, really in tune with them, and not just wrote, going through a script point by point and following somebody's.

[00:10:13] Catarina Andrade: Outline that they gave you. Right. Whatever your, your coach is without making it your own. So there's some basic sales conversation things there too, which I love to get into. Maybe I'll do a separate podcast about that. But here we're really talking about the beliefs we're getting in the way of [00:10:30] high end sales with heart.

[00:10:33] Catarina Andrade: And this was exactly that kind of context. I knew this facilitator, but not very well. I expected them to be very connected to their heart. Otherwise I wouldn't have been reaching out to them for support in the first place. And I also knew that their pricing wasn't gonna be, super cheap.

[00:10:50] Catarina Andrade: And so, I wasn't expecting that going into it. But what did surprise me was it seemed like they were really.

[00:10:58] Catarina Andrade: They were really [00:11:00] married to the process of going through the sales conversation and script and not so attuned to me and how I was showing up and my frequency. So I showed up for this conversation already knowing that I was a yes. I already knew that I was a yes, and I expressed that from the beginning.

[00:11:19] Catarina Andrade: I said, I'm so excited for this. I'm really excited to connect with you and get to know you better and to find out more because I am a yes. And still they took [00:11:30] me through the whole process of getting me from point A to point B to point C to then making the sale, to handling objections. Here's the thing, I didn't have any objections.

[00:11:43] Catarina Andrade: I should have had some objections, but I, the rational me would've had some objections, but I really. Could just feel that this is what I wanted to do. It made no sense. I was really following my human desire, my authority. I had sat with my emotional wave. I [00:12:00] felt the sacral. I was a yes. I was on there.

[00:12:02] Catarina Andrade: I was excited. I was ready. I was tell me the amount and I just wanna make the payment and jump. But no, they took me through the whole process. Then at the end, they were starting to get into asking me a bit more about pain points, but not just, I don't think there's anything wrong to tune in with somebody about what is really going on for them, so you can really understand how it's affecting their lives.

[00:12:28] Catarina Andrade: So different people have [00:12:30] different opinions about using pain points in marketing or not. I don't think that's necessarily good or bad. I think it really depends. You need to really be tuned into your heart to who's with you and how you bring that up. But in this instance, I could feel that there were like trying to drive in on the pain points to really get me to think about what a loss it would be if I didn't say yes.

[00:12:57] Catarina Andrade: And so they wanted me to [00:13:00] visualize what my life would be like in five years or something if I didn't say yes to this now, and I had to stop them. And I was like, I understand what you're doing. I teach people sales and I respect that. And honestly, I don't wanna spend any time doing this. I'm already a yes.

[00:13:23] Catarina Andrade: And if we keep going. Down this path. I'm actually gonna turn into a no, because I'm starting to feel like we're not [00:13:30] really in alignment or in tune in terms of, I'm really enthusiastic for what you're offering. You're offering something that feels perfect. Can we just move on with this? I had to really stop them and be like, look, we don't need to do the song and dance.

[00:13:44] Catarina Andrade: I'm already a guess and so what I wanna get at here. And I will say it, it did make me think twice, right? Luckily I didn't because it was amazing and I'm really happy that I did it, and I gave them feedback so that [00:14:00] they could improve their sales conversations in the future. But what I wanna get at here is.

[00:14:06] Catarina Andrade: For the third belief or third assumption that we're making is sometimes we're assuming that people are showing up and they're not sure and they haven't decided and they have objections, and that we're gonna have to do some work to get them from point A to point B to the sale when that might not even be the case.

[00:14:24] Catarina Andrade: I understand. It really depends on your business and what you're selling and who you're selling to. I know [00:14:30] in mine now, most of the people, by the time they get on a call with me. They are genuinely interested in considering something. It's not always going to be a yes, and that's not my intention either.

[00:14:41] Catarina Andrade: It's really for us to both feel into it. Is there something here that we are meant to create and build together? It's a two-way conversation, but there's nobody showing up with a bunch of objections and bunch of things that we need to go through to get them from point A to point [00:15:00] B. They might have some questions.

[00:15:02] Catarina Andrade: We'll address them. So it's still a conversation, but it's not this, again, it depends on what you're selling, who you're selling to, but it's really important to be aware of this belief because a lot of us, regardless of whether we're starting out or have very advanced in our businesses, we still receive this.

[00:15:25] Catarina Andrade: Experience this in sales indoctrination [00:15:30] from this, world of bro marketing that we need to make the sale when really when we are connected to, ourselves and to our hearts, connected to our mission and to our purpose, connected to what we are here to deliver in the world, and how we are here to serve people and to meet people in their transformation and co-create with them, then.

[00:15:57] Catarina Andrade: It's already been [00:16:00] in the process. It's already been in the weaving. They have already been looking for us by the time they find us, and we have already been creating the offers for them by the time they find us. And so it gets to be easier than that, right? And sometimes it's not the right time and it's okay.

[00:16:18] Catarina Andrade: And they might go away, and then they may come back when they're ready and that's totally fine. And so there's an element of trust in every conversation that we have and that it's [00:16:30] meant to be in some way. And sometimes it can be a yes and it can be a no, and we'll navigate that in the moment, but we don't need to assume that there will need to be all of the sales and heavy lifting once we're really embodied in the work that we're doing, embodied in our offers.

[00:16:46] Catarina Andrade: Approaching these conversations from a regulated place with a regulated nervous system, inviting them into a place where we can also have these conversations with them in this kind of frequency and not in this [00:17:00] tension on both sides, including on our side of will they say yes, will they not? What objections are there?

[00:17:09] Catarina Andrade: How do we address them? So I wanted to mention that one too, because that one was something that, from a buyer's perspective really influenced my understanding and my experience than when I have sales conversations with others as well. Okay, number four.

[00:17:26] Catarina Andrade: So number four is one that came [00:17:30] out of a conversation that I had with one of my clients recently because she wanted to sell something around the 300 price point and wasn't able to do that. The offer just wasn't selling. And then she was saying, oh, but I'm not going to then do my $3,000 offer because I can't even do the $300 one

[00:17:53] Catarina Andrade: So the assumption or the belief that I want to bring to the table here for us to consider is the one that if I can't [00:18:00] sell a lower price point thing, I can't, sell a higher price point thing, and I wanna share a personal story from my experience when I was starting my business, which really taught me very early on that is not the case.

[00:18:13] Catarina Andrade: So I was working with a coach at the time, a business coach at the time, who was amazing. And her process that she taught us was start with a little small little bite-size offer. And then over time you can make the offer bigger and the [00:18:30] price point bigger. And this is a really beautiful idea and it does work well for a lot of people, is, when you're new to sales and you're not comfortable, you're getting more comfortable with.

[00:18:43] Catarina Andrade: With bringing higher and higher numbers to the table, and so she was suggesting selling something at $99 and then using that as your first thing because your nervous system won't get as activated. You won't be as nervous to get on the phone with somebody or [00:19:00] to create a product that's $99. She was specifically referring to coaching, right?

[00:19:05] Catarina Andrade: So it's supposed to be like a super easy yes. For somebody, it's $99. Get them in, they'll experience you, and then they will be more interested in continuing with you and your higher price point offers in the future. Again, nothing wrong with that approach, and I actually saw it work for most, it was a group coaching program.

[00:19:24] Catarina Andrade: I would say at least 75% of the people in the group, that approach worked for them. Meanwhile, for [00:19:30] me, I didn't sell a single thing for $99. I just couldn't. The copy was good. The sales page was good. The offer was amazing, but it just wasn't landing. And so I was confused and I had a conversation with a sales coach.

[00:19:46] Catarina Andrade: So in addition to my business coach, one of the very first investments that I made in my business, which was quite a big investment at the time, was in sales training. And so I was speaking with the sales coach specifically and I said, look, I don't understand. [00:20:00] I have this offer, it's 99. It's not going at all.

[00:20:03] Catarina Andrade: And she checked out my copy and said, all of this is great. And then she said, are you selling anything else? And I said, yes. I have a six month coaching package. And that one, I've sold a couple of them. And then she said then you're just not meant to sell something at $99. You're not having any problem charging people multiple thousands of dollars to sell a multiple month coaching offer.

[00:20:26] Catarina Andrade: So keep doing that. Oh, [00:20:30] so something in my mind was making it bad or wrong that I couldn't sell something for $99 when I was selling something already for several thousands of dollars, right? And so it showed me, oh, wait, for me and for what I offer and for the type of work that I want to be doing with people, because I don't really like to do a one-off thing.

[00:20:49] Catarina Andrade: I like to work with people over a period of time and to really be, quite involved in doing more of an integrated coaching approach that [00:21:00] was the right way for me. And so it wasn't about the lower price point thing. And so this is something that I shared with my client when she was saying this, I said, look, just because you didn't sell something at 300 doesn't mean you can't sell something at 3000.

[00:21:11] Catarina Andrade: It's not a comparison. In fact, for some people. Selling at the higher price point is easier because it's more aligned with what they're meant to offer and how are they're meant to serve. They like to work with people more in depth, or they like to work with people in a unique way that, is just more [00:21:30] amenable to higher price points, right?

[00:21:32] Catarina Andrade: So sometimes it's clients. So some of my clients are really busy and time is more valuable to them than money, right? And so there are certain ways in the way that I work that saves them a lot of time or. Adjust. So they're flexible, their schedule to be more flexible, that they're like, yes, I'm willing to pay more for that than to pay less for something that's gonna take me a bunch of time.

[00:21:56] Catarina Andrade: I need to figure out all these things. I need to hire all these people [00:22:00] and just like hand that over. And they're happy to do that. So that's the fourth one is we don't want to assume that just because we can't sell a low price point thing, we can't sell a high price point thing. Now the fifth one I'm gonna complete with is very connected to that, but different, and that's the assumption that selling something cheaper is easier.

[00:22:29] Catarina Andrade: [00:22:30] Selling something cheaper is easier, and that's a belief. It makes sense. We would assume that, but I have so many clients and also my own experience where again. Trying to sell something lower price point ends up being a lot more difficult than something higher price point. Now, why this is different from the previous assumption is there's many people out there, so many marketers will lead you to believe that, oh, start a membership program.

[00:22:59] Catarina Andrade: It's lower [00:23:00] price point. It'll be easy. You can sell tons of them. It's much easier or start a group program, it'll be easier. It's lower price point than selling something one-on-one or higher price point, even if it's a group thing. And I see way too many people, especially when they're starting out, and this is really common for the ones who are earlier on in their businesses, to think that it's easier to do the lower price point thing first and start with that.

[00:23:28] Catarina Andrade: But the thing with lower price point is that [00:23:30] you need bigger numbers. And so if you don't have bigger numbers yet, you're actually gonna put so much energy into selling the lower price point thing. And you might not really get much at the end of the day or sell much at the end of the day because you don't have a huge list or a huge audience or a huge number of people who are gonna be a yes to that.

[00:23:51] Catarina Andrade: And one of the things that I remember learning from one of my mentors is it takes almost as much energy to sell, or if not the same, to [00:24:00] sell something that's lower price point than something that is higher price point, right? We still need to do some level of. Earning people's trust, some level of showing people that there's value and it's worth it for them to pay.

[00:24:12] Catarina Andrade: Whether it is a $29 subscription or whether it's a 3000 or 7,000 or plus investment, there still needs to be. Some energy exchange there to let people [00:24:30] know it exists, to let people know why. It's for them to let people know why you're the one for them, to let people really feel the frequency of your work.

[00:24:39] Catarina Andrade: And so it's not that it's. Super low price point. So I'm gonna send one email, and then everybody's gonna buy and I'm not gonna need to send any more emails. It's no, I might still need to send, five or seven emails or something like that, whether it's lower price point or higher price point, or [00:25:00] if you are using more social media or if you're working with ads, there's still gonna need to be some investment of time there or money there.

[00:25:09] Catarina Andrade: To reach more eyeballs. And so it's not just easier just because it's cheaper. People are gonna be like, ah, whatever. I'll just get it right. There's still some sales psychology there. There's still some intentionality there that we need to keep in mind when we are doing these sales decisions related to what our business model [00:25:30] is, what our offer pricing is, what the sales conversations are that we're having.

[00:25:34] Catarina Andrade: We need to keep that in mind. So I'm gonna pause there for today and just invite you to tune into these five areas, these five beliefs that I've mentioned today that could be getting in the way of you making more high value, high end sales with your offers in your business. And also remind you that, again, a lot of this is because of what's going on [00:26:00] in the mind in our beliefs and the thought forms that are clouding us from showing up.

[00:26:05] Catarina Andrade: Mostly from our heart, ideally all from our heart, when we are meeting people who could be potential clients or customers in our business, and showing up with an open heart and really able to tune into their frequency and our frequency, what we're offering, what they're looking for, and genuinely helping them make that decision, whether it's on a [00:26:30] one-on-one conversation.

[00:26:31] Catarina Andrade: Or something that we're sharing on social or via email or another way that we're selling to them, helping them make that decision from a place that has their best interest. At heart and your best interest at heart is this somebody that's aligned with somebody that I want in my community that I can really support not just with this, but with other things in the future.

[00:26:54] Catarina Andrade: And so much of that is about, okay, how do I show up with a regulated nervous system and with my [00:27:00] energy open, with my heart open for whoever is walking into my space? Be it an online storefront or a storefront like. This lovely lady who is selling me these glasses that I absolutely love to make sure that we are giving people the opportunity to get the highest level of support and benefit from what we are offering out into the world.

[00:27:28] Catarina Andrade: That's it for [00:27:30] today, and I will see you next week. Bye now. 

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